AAPLApple Inc.
Is the price fair?
A demanding price: priced for +14% a year vs +7% a year delivered and at the top of its own P/E range.
Priced for ~14% a year FCF growth. The price demands more than its three-year revenue growth of 7% a year, priced for acceleration.
Expensive vs its own history: P/E 39.9 vs a 25.8 median over 40 quarters (+55% vs median).
Sector median 29.4× across 209 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Unless marked, from derived, as of Jun 27, 2026.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What AAPL's price assumes
Apple Inc. trades at 39.9× earnings against 34.1× for the median Technology name, more expensive than its own group.
Trailing P/E · Technology median 34.1 · 1.17× the median: the market pays up for this one
- Price / sales
- 10.9
Price / sales · today's price, trailing year to Jun 27, 2026
- Free cash flow yield
- 2.7%
Free cash flow yield · Technology median 4.4%
- Growth the price implies
- +14%
Growth the price implies · The price pays for +14% free cash flow growth a year for a decade; the business has delivered +11% a year over the last three.
Details›
- Price / booktoday's price, trailing year to Jun 27, 2026
- 47.2
- EV / EBITtoday's price, trailing year to Jun 27, 2026
- 32.9
- EV / salestoday's price, trailing year to Jun 27, 2026
- 10.9
- Technology median P/E450 names
- 34.1
- Free cash flow, trailing twelve months
- $136.7B
- Market capitalisation14.59 billion shares, counted Jul 17, 2026
- $5.07T
- 3-year revenue growth
- +6.7%
- 3-year free cash flow growth
- +11%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $141.33 |
| Its own P/E history, median | $224.30 |
| Its own P/E history, upper quartile | $267.74 |
| 52-week range | $246.24 – $347.86 |
| Today | $347.44 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
What is it worth?
Today's price against what its own multiples, its cash flow and your growth assumption say it is worth.
Against its own past
Its multiples now against their own history, and how much of the price move came from earnings rather than the multiple.