AMZNAmazon
Is the price fair?
The yardsticks disagree: cheap against its own 5-year P/E range (3rd percentile) but the cash-flow math implies demanding growth. Treat as fair, not cheap.
Cheap vs its own history: P/E 20.0 vs a 78.0 median over 39 quarters (−74% vs median).
Sector median 15.0× across 156 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What AMZN's price assumes
Amazon trades at 20.0× earnings against 33.2× for the median Internet Retail name, cheaper than its own group.
Trailing P/E · Internet Retail median 33.2 · cheaper than the typical name in its group
- Price / sales
- 3.46
Price / sales · today's price, trailing year to Jun 30, 2026
- Price / book
- 4.86
Price / book · today's price, trailing year to Jun 30, 2026
- EV / sales
- 3.47
EV / sales
Details›
- Price / booktoday's price, trailing year to Jun 30, 2026
- 4.86
- EV / EBITtoday's price, trailing year to Jun 30, 2026
- 28.7
- EV / salestoday's price, trailing year to Jun 30, 2026
- 3.47
- Consumer Cyclical median P/E317 names
- 18.0
- Internet Retail median P/E22 names
- 33.2
- Market capitalisation10.79 billion shares, counted Jul 22, 2026
- $2.68T
| Method | Per share |
|---|---|
| What its own history would imply | not meaningful, 20.0× today against a 78.0× median |
| 52-week range | $198.79 – $282.46 |
| Today | $248.53 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Against its own past
Its multiples now against their own history, and how much of the price move came from earnings rather than the multiple.
Internet Retail
The closest names by size in the same industry