BF-BBrown-Forman Corporation
What is the market doing?
No clear lean: nothing decisive, though in an uptrend.
In an uptrend, above its rising 50- and 200-day averages. Overbought (RSI 71). Price is +10% vs its 200-day average.
Moderately shorted, settled Sep 30, 2026, more than a week of normal trading to cover, a crowded exit. Down 4.4% since the previous count, unchanged over three months.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How BF-B is trading
Brown-Forman Corporation is +6.6% over the past year while the S&P 500 is +16%: 9.4 points behind the market.
1-year return · S&P 500 +16%
- vs 200-day average
- +9.9%
vs 200-day average · close to trend
- RSI (14)
- 71
RSI (14) · overbought, bought harder than it has been sold
- Below its 52-week high
- 3.1%
Below its 52-week high
Details›
- Last close2026-10-23
- $29.40
- 1 monthS&P 500 −0.94%
- +13%
- 1 yearS&P 500 +16%
- +6.6%
- 5 yearsS&P 500 +86%
- −52%
- vs 50-day average$27.13
- +8.3%
- 52-week high
- $30.33
- 52-week low
- $22.60
- Annualised volatility
- 39%
| Year | Return |
|---|---|
| 2026 (year to date) | +15% |
| 2025 | −29% |
| 2024 | −32% |
| 2023 | −12% |
| 2022 | −8.9% |
| 2021 | −6.1% |
| 2020 | +19% |
| 2019 | +44% |
| 2018 | −11% |
| 2017 | +55% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 10 | 5 of 10 | −2.6% |
| Feb | 10 | 6 of 10 | +1.3% |
| Mar | 10 | 3 of 10 | −2.7% |
| Apr | 10 | 8 of 10 | +2.4% |
| May | 10 | 4 of 10 | +0.01% |
| Jun | 10 | 4 of 10 | −2.2% |
| Jul | 11 | 8 of 11 | +3.9% |
| Aug | 11 | 5 of 11 | +0.46% |
| Sep | 11 | 4 of 11 | −1.8% |
| Oct | 11 | 6 of 11 | −0.55% |
| Nov | 10 | 8 of 10 | +4.4% |
| Dec | 10 | 3 of 10 | −1.3% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.
Where the price stands
Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.
What it has returned
With dividends, year by year, month by month, and by calendar month on average.