BKNGBooking Holdings
What is the market doing?
No clear lean: nothing decisive, though in a downtrend (−13% vs 200-day).
In a downtrend, below its 50- and 200-day averages. Price is −13% vs its 200-day average.
Insiders were net sellers over the 90 days ending Oct 22, 2026; selling is often routine (taxes, diversification).
Lightly shorted, settled Sep 30, 2026, a few days of normal trading to cover. Up 15% since the previous count, down from 3.7% of shares outstanding three months ago.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How BKNG is trading
Booking Holdings is −21% over the past year while the S&P 500 is +16%: 37 points behind the market.
1-year return · S&P 500 +16%
- vs 200-day average
- −13%
vs 200-day average · a clear downtrend
- RSI (14)
- 47
RSI (14) · neutral
- Below its 52-week high
- 29%
Below its 52-week high
Details›
- Last close2026-10-23
- $155.94
- 1 monthS&P 500 −0.94%
- −0.93%
- 1 yearS&P 500 +16%
- −21%
- 5 yearsS&P 500 +86%
- +61%
- vs 50-day average$177.46
- −12%
- 52-week high
- $218.63
- 52-week low
- $153.74
- Annualised volatility
- 33%
| Year | Return |
|---|---|
| 2026 (year to date) | −27% |
| 2025 | +8.6% |
| 2024 | +41% |
| 2023 | +76% |
| 2022 | −16% |
| 2021 | +7.7% |
| 2020 | +8.5% |
| 2019 | +19% |
| 2018 | −0.88% |
| 2017 | +19% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 10 | 5 of 10 | +1.1% |
| Feb | 10 | 5 of 10 | +0.25% |
| Mar | 10 | 7 of 10 | −0.26% |
| Apr | 10 | 7 of 10 | +3.2% |
| May | 10 | 5 of 10 | +0.62% |
| Jun | 10 | 5 of 10 | +0.13% |
| Jul | 11 | 8 of 11 | +3.9% |
| Aug | 11 | 7 of 11 | +2.3% |
| Sep | 11 | 4 of 11 | −2.7% |
| Oct | 11 | 6 of 11 | +0.48% |
| Nov | 10 | 6 of 10 | +3.0% |
| Dec | 10 | 5 of 10 | +3.5% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.
Where the price stands
Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.
What it has returned
With dividends, year by year, month by month, and by calendar month on average.
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