$86.39-24% 1Y

Is the price fair?

Fair

Neither cheap nor expensive: nothing decisive, though cheap against its own history.

1 good, 2 without data
What the price assumes~+9% a yearderived · Jun 30, 2026

Priced for ~9% a year FCF growth. Moderate growth expectations are priced in.

Vs its own P/E rangecheaper than 85% of its own historyderived

Cheap vs its own history: P/E 17.9 vs a 20.9 median over 41 quarters (−14% vs median).

Against the whole market›

Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.

P/E (valuation)middle of the market
FCF yieldmiddle of the market

Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.

What CLX's price assumes

Clorox trades at 17.9× earnings against 24.3× for the median Household & Personal Products name, cheaper than its own group.

17.9

Trailing P/E · Household & Personal Products median 24.3 · cheaper than the typical name in its group

Price / sales
1.55

Price / sales · today's price, trailing year to Jun 30, 2026

Free cash flow yield
3.9%

Free cash flow yield · Household & Personal Products median 5.1%

Growth the price implies
+9.0%

Growth the price implies · The price pays for +9.0% free cash flow growth a year for a decade; the business has delivered −24% a year over the last three.

Details›
Price / booktoday's price, trailing year to Jun 30, 2026
116
EV / salestoday's price, trailing year to Jun 30, 2026
2.29
Consumer Defensive median P/E140 names
21.7
Household & Personal Products median P/E18 names
24.3
Free cash flow, trailing twelve months
$405M
Market capitalisation120.9 million shares, counted Jul 22, 2026
$10.4B
3-year revenue growth
−3.1%
3-year free cash flow growth
−24%
What the market has paid for these earnings: 41 quarters of its own multiple × $4.82 of trailing earnings per share
MethodPer share
Its own P/E history, lower quartile$90.69
Its own P/E history, median$100.55
Its own P/E history, upper quartile$169.88
52-week range$80.41 – $125.58
Today$86.39

Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.

What is it worth?

Today's price against what its own multiples, its cash flow and your growth assumption say it is worth.

Against its own past

Its multiples now against their own history, and how much of the price move came from earnings rather than the multiple.