DNUTKrispy Kreme, Inc.
What is the market doing?
The market is leaning against it: in a downtrend (−16% vs 200-day) and heavily shorted (+12% of shares).
In a downtrend, below its 50- and 200-day averages. Price is −16% vs its 200-day average.
Heavily shorted, settled Sep 30, 2026, more than a week of normal trading to cover, a crowded exit.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How DNUT is trading
Krispy Kreme, Inc. is −30% over the past year while the S&P 500 is +16%: 46 points behind the market. Through the fall, its own insiders bought $3.0M more stock than they sold.
1-year return · S&P 500 +16%
- vs 200-day average
- −16%
vs 200-day average · a clear downtrend
- RSI (14)
- 46
RSI (14) · neutral
- Below its 52-week high
- 40%
Below its 52-week high
Details›
- Last close2026-10-23
- $2.82
- 1 monthS&P 500 −0.94%
- −5.4%
- 1 yearS&P 500 +16%
- −30%
- 5 yearsS&P 500 +86%
- −79%
- vs 50-day average$3.15
- −10%
- 52-week high
- $4.70
- 52-week low
- $2.82
- Annualised volatility
- 68%
- Insider buying, net, 6 monthsForms 3/4/5 to 2026-10-22
- $3.0M
| Year | Return |
|---|---|
| 2026 (year to date) | −30% |
| 2025 | −59% |
| 2024 | −33% |
| 2023 | +48% |
| 2022 | −45% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 5 | 1 of 5 | −8.7% |
| Feb | 5 | 2 of 5 | −1.8% |
| Mar | 5 | 2 of 5 | +1.3% |
| Apr | 5 | 1 of 5 | −5.5% |
| May | 5 | 1 of 5 | −9.7% |
| Jun | 5 | 3 of 5 | −1.2% |
| Jul | 5 | 3 of 5 | +4.7% |
| Aug | 6 | 3 of 6 | −2.4% |
| Sep | 6 | 1 of 6 | −6.1% |
| Oct | 6 | 3 of 6 | +2.9% |
| Nov | 5 | 4 of 5 | +7.1% |
| Dec | 5 | 2 of 5 | −0.14% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.
Where the price stands
Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.
What it has returned
With dividends, year by year, month by month, and by calendar month on average.