GOOGAlphabet Inc. (Class C)
Is the price fair?
The yardsticks disagree: cheap against its own 5-year P/E range (0th percentile) but the cash-flow math implies demanding growth. Treat as fair, not cheap.
Priced for ~23% a year FCF growth. The price demands more than its three-year revenue growth of 15% a year, priced for acceleration.
Cheap vs its own history: P/E 16.0 vs a 25.5 median over 39 quarters (−37% vs median).
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What GOOG's price assumes
Alphabet Inc. (Class C) trades at 16.0× earnings against 16.2× for the median Communication Services name, cheaper than its own group.
Trailing P/E · Communication Services median 16.2 · cheaper than the typical name in its group
- Price / sales
- 9.74
Price / sales · as of 2026-Q2
- Free cash flow yield
- 1.4%
Free cash flow yield · Communication Services median 7.6%
- Growth the price implies
- +23%
Growth the price implies · The price pays for +23% free cash flow growth a year for a decade; the business has delivered −9.2% a year over the last three.
Details›
- Price / bookas of 2026-Q2
- 6.78
- EV / EBITas of 2026-Q2
- 28.4
- EV / salesas of 2026-Q2
- 9.42
- Communication Services median P/E135 names
- 16.2
- Free cash flow, trailing twelve months
- $53.3B
- Market capitalisation12.30 billion shares, counted Jul 15, 2026
- $3.91T
- 3-year revenue growth
- +15%
- 3-year free cash flow growth
- −9.2%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $458.51 |
| Its own P/E history, median | $507.21 |
| Its own P/E history, upper quartile | $568.94 |
| 52-week range | $250.85 – $398.80 |
| Today | $317.99 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
What is it worth?
Today's price against what its own multiples, its cash flow and your growth assumption say it is worth.
Against its own past
Its multiples now against their own history, and how much of the price move came from earnings rather than the multiple.
Communication Services
Ranks #7 of 118 by RyuScore