HELEHelen of Troy Limited
What is the market doing?
No clear lean: nothing decisive, though heavily shorted (+12% of shares).
Choppy, but holding above its 200-day average. Price is +19% vs its 200-day average.
Heavily shorted, settled Sep 30, 2026, about a week of normal trading to cover.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How HELE is trading
Helen of Troy Limited is +44% over the past year while the S&P 500 is +16%: 28 points ahead of the market.
1-year return · S&P 500 +16%
- vs 200-day average
- +19%
vs 200-day average · a clear uptrend
- RSI (14)
- 62
RSI (14) · neutral
- Below its 52-week high
- 7.1%
Below its 52-week high
Details›
- Last close2026-10-23
- $28.04
- 1 monthS&P 500 −0.94%
- −4.6%
- 1 yearS&P 500 +16%
- +44%
- 5 yearsS&P 500 +86%
- −88%
- vs 50-day average$28.09
- −0.16%
- 52-week high
- $30.18
- 52-week low
- $13.88
- Annualised volatility
- 62%
| Year | Return |
|---|---|
| 2026 (year to date) | +32% |
| 2025 | −64% |
| 2024 | −50% |
| 2023 | +8.9% |
| 2022 | −55% |
| 2021 | +10% |
| 2020 | +24% |
| 2019 | +37% |
| 2018 | +36% |
| 2017 | +14% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 10 | 5 of 10 | −2.6% |
| Feb | 10 | 3 of 10 | −2.4% |
| Mar | 10 | 1 of 10 | −6.8% |
| Apr | 10 | 7 of 10 | +4.9% |
| May | 10 | 4 of 10 | +1.2% |
| Jun | 10 | 7 of 10 | +2.2% |
| Jul | 11 | 4 of 11 | −1.7% |
| Aug | 11 | 6 of 11 | −0.46% |
| Sep | 11 | 5 of 11 | −1.3% |
| Oct | 11 | 3 of 11 | −5.5% |
| Nov | 10 | 9 of 10 | +6.5% |
| Dec | 10 | 7 of 10 | +4.3% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.
Where the price stands
Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.
What it has returned
With dividends, year by year, month by month, and by calendar month on average.
Household & Personal Products
Ranks #6 of 10 by RyuScore