HNSTThe Honest Company, Inc.
Is the business good?
Margins widening. That is the only one of 4 checks this filer's data supports, so take it as a single data point rather than a settled answer.
Operating margin has widened over the past few years, the business is getting more profitable per dollar of sales.
Where this answer is blind. The F-score rewards improvement, so an already-elite company can score mid-pack.
How good a business is HNST?
The Honest Company, Inc. earns −19% on the capital it employs against a 9.0% cost of capital, so growth costs more than it returns.
Return on invested capital · cost of capital 9.0% · 28 points below what the capital costs: growth destroys value
- Operating margin
- −4.4%
Operating margin · Household & Personal Products median 7.2% · 12 months to Q2 2026
- Share count, year on year
- −0.82%
Share count, year on year · flat: no meaningful dilution
- R&D as % of revenue
- 2.1%
R&D as % of revenue
| Year | Operating margin |
|---|---|
| FY2020 | −4.5% |
| FY2021 | −12% |
| FY2022 | −16% |
| FY2023 | −11% |
| FY2024 | −1.7% |
| FY2025 | −5.0% |
Details›
- Gross margin12 months to Q2 2026
- 36%
- Operating margin12 months to Q2 2026
- −4.4%
- Net margin12 months to Q2 2026
- −3.6%
- Free cash flow margin
- 15%
- R&D as % of revenue
- 2.1%
- Revenue, trailing twelve months
- $342M
- Free cash flow, trailing twelve months
- $53M
- Net income, trailing twelve months
- −$12M
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- −19%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion is operating cash flow over operating profit after tax.
Customers and suppliers
Who buys from HNST and who it buys from, as the companies report it.
- AMZNAmazon39%
Share of revenue · FY2025 10-K
- TGTTarget Corporation28%
Share of revenue · FY2025 10-K
None disclosed.
A company has to disclose every customer behind 10% or more of its revenue. Each share comes from the latest annual report of the company that states it and shows on both companies’ pages; HNST’s own figures are from its FY2025 10-K. Smaller customers and suppliers go unreported.
Household & Personal Products
Ranks #10 of 10 by RyuScore