HSYThe Hershey Company

$169.67-7.2% 1Y

What is the market doing?

Mixed

No clear lean: nothing decisive, though in a downtrend (−10% vs 200-day).

1 to watch, 2 neutral
TrendDowntrendderived · Oct 23, 2026

In a downtrend, below its 50- and 200-day averages. Price is −10% vs its 200-day average.

Insider conviction−$109.9M (90 days to Oct 22, 2026)SEC EDGAR · Oct 22, 2026

Insiders were net sellers over the 90 days ending Oct 22, 2026; selling is often routine (taxes, diversification).

Short interest4.4% of sharesFINRA · Sep 30, 2026

Moderately shorted, settled Sep 30, 2026, about a week of normal trading to cover. Down 2.3% since the previous count, down from 4.9% of shares outstanding three months ago.

Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.

How HSY is trading

The Hershey Company is −7.2% over the past year while the S&P 500 is +16%: 23 points behind the market.

−7.2%

1-year return · S&P 500 +16%

vs 200-day average
−10%

vs 200-day average · a clear downtrend

RSI (14)
63

RSI (14) · neutral

Below its 52-week high
28%

Below its 52-week high

Oct 15, 2024$138.17 – $234.48 · dashed line: 200-day averageOct 23, 2026
Details›
Last close2026-10-23
$169.67
1 monthS&P 500 −0.94%
+1.7%
1 yearS&P 500 +16%
−7.2%
5 yearsS&P 500 +86%
+7.1%
vs 50-day average$171.85
−1.3%
52-week high
$234.48
52-week low
$157.60
Annualised volatility
29%
Insider selling, net, 6 monthsForms 3/4/5 to 2026-10-22
$283K
Calendar-year price return
YearReturn
2026 (year to date)−5.4%
2025+11%
2024−6.5%
2023−18%
2022+22%
2021+30%
2020+5.9%
2019+40%
2018−2.9%
2017+12%
Average return by calendar month, 2016–2026
MonthYearsPositiveAverage
Jan105 of 10−0.30%
Feb107 of 10+3.8%
Mar107 of 10+1.0%
Apr104 of 10+0.29%
May106 of 10+1.5%
Jun105 of 10−2.1%
Jul118 of 11+4.7%
Aug114 of 11−1.1%
Sep113 of 11−2.5%
Oct115 of 11−0.31%
Nov107 of 10+2.5%
Dec104 of 10+1.0%

End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.

Where the price stands

Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.

What it has returned

With dividends, year by year, month by month, and by calendar month on average.