KOThe Coca-Cola Company
What is the market doing?
No clear lean: nothing decisive, though in an uptrend.
In an uptrend, above its rising 50- and 200-day averages. Overbought (RSI 70). Price is +15% vs its 200-day average.
Insiders were net sellers over the 90 days ending Oct 22, 2026; selling is often routine (taxes, diversification).
Lightly shorted, settled Sep 30, 2026, about a week of normal trading to cover. Up 31% since the previous count, up from 1.1% of shares outstanding three months ago.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.
How KO is trading
The Coca-Cola Company is +40% over the past year while the S&P 500 is +16%: 24 points ahead of the market.
1-year return · S&P 500 +16%
- vs 200-day average
- +15%
vs 200-day average · a clear uptrend
- RSI (14)
- 70
RSI (14) · overbought, bought harder than it has been sold
- Below its 52-week high
- 2.8%
Below its 52-week high
Details›
- Last close2026-10-23
- $92.71
- 1 monthS&P 500 −0.94%
- +5.2%
- 1 yearS&P 500 +16%
- +40%
- 5 yearsS&P 500 +86%
- +97%
- vs 50-day average$89.08
- +4.1%
- 52-week high
- $95.34
- 52-week low
- $66.60
- Annualised volatility
- 18%
- Insider selling, net, 6 monthsForms 3/4/5 to 2026-10-22
- $52M
| Year | Return |
|---|---|
| 2026 (year to date) | +34% |
| 2025 | +16% |
| 2024 | +8.9% |
| 2023 | −4.4% |
| 2022 | +11% |
| 2021 | +11% |
| 2020 | +2.5% |
| 2019 | +21% |
| 2018 | +6.8% |
| 2017 | +14% |
| Month | Years | Positive | Average |
|---|---|---|---|
| Jan | 10 | 8 of 10 | +0.83% |
| Feb | 10 | 6 of 10 | +0.05% |
| Mar | 10 | 8 of 10 | +0.30% |
| Apr | 10 | 9 of 10 | +2.5% |
| May | 10 | 6 of 10 | +0.19% |
| Jun | 10 | 5 of 10 | +0.80% |
| Jul | 11 | 9 of 11 | +3.0% |
| Aug | 11 | 5 of 11 | +0.56% |
| Sep | 11 | 2 of 11 | −2.2% |
| Oct | 11 | 8 of 11 | +1.9% |
| Nov | 10 | 6 of 10 | +2.0% |
| Dec | 10 | 6 of 10 | +1.4% |
End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.
Where the price stands
Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.
What it has returned
With dividends, year by year, month by month, and by calendar month on average.
Beverages, Non-Alcoholic
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