PLNTPlanet Fitness, Inc.

$52.52-43% 1Y

What is the market doing?

Mixed

No clear lean: insiders net buying, but heavily shorted (+13% of shares).

1 good, 1 to watch, 1 neutral
TrendRangeboundderived · Oct 23, 2026

Rangebound, no clear trend. Overbought (RSI 82). Price is −18% vs its 200-day average.

Insider conviction+$254K (90 days to Oct 22, 2026)SEC EDGAR · Oct 22, 2026

Insiders were net buyers over the 90 days ending Oct 22, 2026.

Short interest13% of sharesFINRA · Sep 30, 2026

Heavily shorted, settled Sep 30, 2026, a few days of normal trading to cover. Up 21% since the previous count, up from 11.8% of shares outstanding three months ago.

Against the whole market›

Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.

1-year returnbottom 7% of the market
vs 200-day avgbehind 82% of the market

Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.

How PLNT is trading

Planet Fitness, Inc. is −43% over the past year while the S&P 500 is +16%: 59 points behind the market. Through the fall, its own insiders bought $732K more stock than they sold.

−43%

1-year return · S&P 500 +16%

vs 200-day average
−18%

vs 200-day average · a clear downtrend

RSI (14)
82

RSI (14) · overbought, bought harder than it has been sold

Below its 52-week high
53%

Below its 52-week high

Oct 15, 2024$40.51 – $113.55 · dashed line: 200-day averageOct 23, 2026
Details›
Last close2026-10-23
$52.52
1 monthS&P 500 −0.94%
+29%
1 yearS&P 500 +16%
−43%
5 yearsS&P 500 +86%
−34%
vs 50-day average$48.67
+7.9%
52-week high
$111.97
52-week low
$40.51
Annualised volatility
42%
Insider buying, net, 6 monthsForms 3/4/5 to 2026-10-22
$732K
Calendar-year price return
YearReturn
2026 (year to date)−52%
2025+9.7%
2024+35%
2023−7.4%
2022−13%
2021+17%
2020+4.0%
2019+39%
2018+55%
2017+72%
Average return by calendar month, 2016–2026
MonthYearsPositiveAverage
Jan105 of 10+0.25%
Feb104 of 10−2.5%
Mar104 of 10−3.8%
Apr106 of 10+4.2%
May105 of 10−3.5%
Jun105 of 10+2.3%
Jul118 of 11+2.9%
Aug116 of 11+1.3%
Sep114 of 11−6.3%
Oct116 of 11+3.4%
Nov1010 of 10+18%
Dec106 of 10+2.6%

End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.

Where the price stands

Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.

What it has returned

With dividends, year by year, month by month, and by calendar month on average.