PRGPROG Holdings, Inc.
Is the price fair?
Undemanding: modest expectations priced in and cheap vs its sector.
Priced for a decline (~−18% a year). The price bakes in little to no growth.
In its normal range: P/E 8.4 vs a 9.5 median over 22 quarters (−12% vs median).
Sector median 21.2× across 246 covered peers. EV/EBIT counts debt as part of the price, so a cash-rich and a borrowed company can be compared on the same footing.
Unless marked, from derived, as of Jun 30, 2026.
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What PRG's price assumes
PROG Holdings, Inc. trades at 8.38× earnings against 19.7× for the median Rental & Leasing Services name, cheaper than its own group.
Trailing P/E · Rental & Leasing Services median 19.7 · cheaper than the typical name in its group
- Price / sales
- 0.47
Price / sales · today's price, trailing year to Jun 30, 2026
- Free cash flow yield
- 26%
Free cash flow yield · Rental & Leasing Services median 16%
- Growth the price implies
- −18%
Growth the price implies · The price pays for −18% free cash flow growth a year for a decade; the business has delivered +4.0% a year over the last three.
Details›
- Price / booktoday's price, trailing year to Jun 30, 2026
- 1.50
- EV / EBITtoday's price, trailing year to Jun 30, 2026
- 9.09
- EV / salestoday's price, trailing year to Jun 30, 2026
- 0.78
- Industrials median P/E434 names
- 26.2
- Rental & Leasing Services median P/E17 names
- 19.7
- Free cash flow, trailing twelve months
- $319M
- Market capitalisation39.8 million shares, counted Jul 24, 2026
- $1.20B
- 3-year revenue growth
- +1.3%
- 3-year free cash flow growth
- +4.0%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $29.28 |
| Its own P/E history, median | $34.29 |
| Its own P/E history, upper quartile | $39.90 |
| 52-week range | $25.95 – $47.53 |
| Today | $30.24 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
What is it worth?
Today's price against what its own multiples, its cash flow and your growth assumption say it is worth.
Against its own past
Its multiples now against their own history, and how much of the price move came from earnings rather than the multiple.