RCKYRocky Brands, Inc.
Is the price fair?
Neither cheap nor expensive: growth expectations in line with delivery and in its normal P/E range.
Priced for ~7% a year FCF growth. Moderate growth expectations are priced in.
In its normal range: P/E 12.3 vs a 11.9 median over 38 quarters (+3% vs median).
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What RCKY's price assumes
Rocky Brands, Inc. trades at 12.3× earnings against 13.9× for the median Footwear & Accessories name, cheaper than its own group.
Trailing P/E · Footwear & Accessories median 13.9 · cheaper than the typical name in its group
- Price / sales
- 0.62
Price / sales · as of 2026-Q2
- Free cash flow yield
- 4.7%
Free cash flow yield · Footwear & Accessories median 9.4%
- Growth the price implies
- +6.5%
Growth the price implies · The price pays for +6.5% free cash flow growth a year for a decade; the business has delivered −27% a year over the last three.
Details›
- Price / bookas of 2026-Q2
- 1.19
- EV / EBITas of 2026-Q2
- 9.72
- EV / salesas of 2026-Q2
- 0.86
- Consumer Cyclical median P/E317 names
- 18.0
- Footwear & Accessories median P/E11 names
- 13.9
- Free cash flow, trailing twelve months
- $16M
- Market capitalisation7.5 million shares, counted Jul 31, 2026
- $351M
- 3-year revenue growth
- +0.56%
- 3-year free cash flow growth
- −27%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $38.19 |
| Its own P/E history, median | $45.45 |
| Its own P/E history, upper quartile | $57.05 |
| 52-week range | $27.83 – $50.84 |
| Today | $46.79 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
What is it worth?
Today's price against what its own multiples, its cash flow and your growth assumption say it is worth.
Against its own past
Its multiples now against their own history, and how much of the price move came from earnings rather than the multiple.
Footwear & Accessories
Ranks #7 of 9 by RyuScore