SAMThe Boston Beer Company, Inc.

$202.14-10% 1Y
Latest close: back above its 200-day averageOct 23, 2026what changed →

What is the market doing?

Mixed

No clear lean: nothing decisive, though a crowded short (+15% of shares).

1 to watch, 1 neutral, 1 without data
TrendRangeboundderived · Oct 23, 2026

Choppy, but holding above its 200-day average. Overbought (RSI 87). Price is +1% vs its 200-day average.

Short interest15% of sharesFINRA · Sep 30, 2026

A crowded short, settled Sep 30, 2026, about a week of normal trading to cover. Level with the previous count, down from 15.5% of shares outstanding three months ago.

Against the whole market›

Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.

1-year returnbehind 74% of the market
vs 200-day avgmiddle of the market

Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.

How SAM is trading

The Boston Beer Company, Inc. is −10% over the past year while the S&P 500 is +16%: 26 points behind the market.

−10%

1-year return · S&P 500 +16%

vs 200-day average
+1.3%

vs 200-day average · close to trend

RSI (14)
87

RSI (14) · overbought, bought harder than it has been sold

Below its 52-week high
22%

Below its 52-week high

Oct 15, 2024$161.08 – $323.56 · dashed line: 200-day averageOct 23, 2026
Details›
Last close2026-10-23
$202.14
1 monthS&P 500 −0.94%
+22%
1 yearS&P 500 +16%
−10%
5 yearsS&P 500 +86%
−62%
vs 50-day average$175.61
+15%
52-week high
$260.05
52-week low
$161.08
Annualised volatility
35%
Calendar-year price return
YearReturn
2026 (year to date)+3.6%
2025−35%
2024−13%
2023+4.9%
2022−35%
2021−49%
2020+163%
2019+57%
2018+26%
2017+13%
Average return by calendar month, 2016–2026
MonthYearsPositiveAverage
Jan104 of 10−2.5%
Feb105 of 10−0.31%
Mar105 of 10+1.9%
Apr106 of 10+4.2%
May105 of 10+0.36%
Jun102 of 10−2.1%
Jul118 of 11+8.5%
Aug114 of 11−0.69%
Sep114 of 11−4.2%
Oct117 of 11+5.5%
Nov106 of 10−0.24%
Dec104 of 10−1.3%

End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.

Where the price stands

Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.

What it has returned

With dividends, year by year, month by month, and by calendar month on average.