UAUnder Armour, Inc.

$4.56-1.4% 1Y

What is the market doing?

Mixed

No clear lean: insiders net buying, but in a downtrend (−21% vs 200-day) and heavily shorted (+13% of shares).

1 good, 2 to watch
TrendDowntrendderived · Oct 23, 2026

In a downtrend, below its 50- and 200-day averages. Price is −21% vs its 200-day average.

Insider conviction+$100K (90 days to Oct 22, 2026)SEC EDGAR · Oct 22, 2026

Insiders were net buyers over the 90 days ending Oct 22, 2026.

Short interest13% of sharesFINRA · Sep 30, 2026

Heavily shorted, settled Sep 30, 2026, more than a week of normal trading to cover, a crowded exit.

Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.

How UA is trading

Under Armour, Inc. is −1.4% over the past year while the S&P 500 is +16%: 17 points behind the market.

−1.4%

1-year return · S&P 500 +16%

vs 200-day average
−21%

vs 200-day average · a clear downtrend

RSI (14)
49

RSI (14) · neutral

Below its 52-week high
42%

Below its 52-week high

Oct 15, 2024$3.96 – $9.94 · dashed line: 200-day averageOct 23, 2026
Details›
Last close2026-10-23
$4.56
1 monthS&P 500 −0.94%
+2.9%
1 yearS&P 500 +16%
−1.4%
5 yearsS&P 500 +86%
−74%
vs 50-day average$4.80
−5.1%
52-week high
$7.88
52-week low
$3.96
Annualised volatility
53%
Insider buying, net, 6 monthsForms 3/4/5 to 2026-10-22
$6.0M
Calendar-year price return
YearReturn
2026 (year to date)−5.1%
2025−36%
2024−11%
2023−6.4%
2022−51%
2021+21%
2020−22%
2019+19%
2018+21%
2017−47%
Average return by calendar month, 2016–2026
MonthYearsPositiveAverage
Jan105 of 10+1.1%
Feb105 of 10+0.81%
Mar101 of 10−9.2%
Apr106 of 10+1.9%
May103 of 10−4.0%
Jun107 of 10+3.0%
Jul115 of 11+0.25%
Aug113 of 11−7.4%
Sep114 of 11−2.5%
Oct117 of 11−0.81%
Nov107 of 10+9.7%
Dec106 of 10−1.1%

End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.

Where the price stands

Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.

What it has returned

With dividends, year by year, month by month, and by calendar month on average.