BFHBread Financial Holdings, Inc.
Is the price fair?
In its normal P/E range. That is the only one of 3 checks this filer's data supports, so take it as a single data point rather than a settled answer.
In its normal range: P/E 7.7 vs a 7.9 median over 39 quarters (−2% vs median).
Against the whole market›
Percentile against every name Ryufin tracks. Higher is better; the tick marks the middle of the market. Context, not one of the checks above.
Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.
What BFH's price assumes
Bread Financial Holdings, Inc. trades at 7.74× earnings against 12.0× for the median Credit Services name, cheaper than its own group.
Trailing P/E · Credit Services median 12.0 · cheaper than the typical name in its group
- Price / sales
- 1.11
Price / sales · as of 2026-Q2
- Price / book
- 1.31
Price / book · as of 2026-Q2
Details›
- Price / bookas of 2026-Q2
- 1.31
- Financial Services median P/E599 names
- 12.5
- Credit Services median P/E35 names
- 12.0
- Market capitalisation38.4 million shares, counted Jul 22, 2026
- $3.84B
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $65.72 |
| Its own P/E history, median | $102.24 |
| Its own P/E history, upper quartile | $147.40 |
| 52-week range | $58.49 – $113.24 |
| Today | $99.91 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.
Against its own past
Its multiples now against their own history, and how much of the price move came from earnings rather than the multiple.
Credit Services
The closest names by size in the same industry