MAXMediaAlpha, Inc.

$11.90+6.8% 1Y

What is the market doing?

Mixed

No clear lean: nothing decisive, though in an uptrend.

1 good, 2 neutral
TrendUptrendderived · Oct 23, 2026

In an uptrend, above its rising 50- and 200-day averages. Price is +12% vs its 200-day average.

Insider conviction−$992K (90 days to Oct 22, 2026)SEC EDGAR · Oct 22, 2026

Insiders were net sellers over the 90 days ending Oct 22, 2026; selling is often routine (taxes, diversification).

Short interest4.6% of sharesFINRA · Sep 30, 2026

Moderately shorted, settled Sep 30, 2026, about a week of normal trading to cover.

Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.

How MAX is trading

MediaAlpha, Inc. is +6.8% over the past year while the S&P 500 is +16%: 9.2 points behind the market.

+6.8%

1-year return · S&P 500 +16%

vs 200-day average
+12%

vs 200-day average · a clear uptrend

RSI (14)
69

RSI (14) · neutral

Below its 52-week high
17%

Below its 52-week high

Oct 21, 2024$7.17 – $20.73 · dashed line: 200-day averageOct 23, 2026
Details›
Last close2026-10-23
$11.90
1 monthS&P 500 −0.94%
+26%
1 yearS&P 500 +16%
+6.8%
5 yearsS&P 500 +86%
−38%
vs 50-day average$11.31
+5.2%
52-week high
$14.25
52-week low
$7.17
Annualised volatility
59%
Calendar-year price return
YearReturn
2026 (year to date)−8.1%
2025+15%
2024+1.3%
2023+12%
2022−36%
2021−60%
Average return by calendar month, 2020–2026
MonthYearsPositiveAverage
Jan64 of 6+12%
Feb62 of 6+7.0%
Mar61 of 6−4.5%
Apr61 of 6−9.1%
May63 of 6−0.47%
Jun63 of 6+6.1%
Jul62 of 6+0.68%
Aug63 of 6−9.0%
Sep63 of 6−4.6%
Oct64 of 6+12%
Nov63 of 6−3.3%
Dec64 of 6−1.9%

End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.

Where the price stands

Its trend against the 50-day and 200-day averages, and the levels it keeps coming back to.

What it has returned

With dividends, year by year, month by month, and by calendar month on average.