MAXMediaAlpha, Inc.

$11.90+6.8% 1Y

Is the price fair?

Good

Modest expectations priced in. That is the only one of 3 checks this filer's data supports, so take it as a single data point rather than a settled answer.

1 good, 2 without data
What the price assumes~−0% a yearderived · Jun 30, 2026

Priced for a decline (~−0% a year). The price demands less than its three-year revenue growth of 44% a year, expectations look modest.

Where this answer is blind. The growth-implied estimate assumes a fixed discount rate; capital-heavy sectors look structurally rich on it.

What MAX's price assumes

MediaAlpha, Inc. trades at 7.34× earnings against 14.1× for the median Internet Content & Information name, cheaper than its own group.

7.34

Trailing P/E · Internet Content & Information median 14.1 · cheaper than the typical name in its group

Price / sales
0.64

Price / sales · as of 2026-Q2

Free cash flow yield
7.7%

Free cash flow yield · Internet Content & Information median 7.5%

Growth the price implies
−0.14%

Growth the price implies · The price pays for −0.14% free cash flow growth a year for a decade; the business has delivered +32% a year over the last three.

Details›
Price / bookas of 2026-Q2
27.5
EV / EBITas of 2026-Q2
11.1
EV / salesas of 2026-Q2
0.76
Communication Services median P/E135 names
16.2
Internet Content & Information median P/E36 names
14.1
Free cash flow, trailing twelve months
$56M
Market capitalisation61.3 million shares, counted Jul 24, 2026
$729M
3-year revenue growth
+44%
3-year free cash flow growth
+32%

Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.

What is it worth?

Today's price against what its own multiples, its cash flow and your growth assumption say it is worth.