MAXMediaAlpha, Inc.
Is it safe?
Nothing alarming, nothing pristine: insiders quiet, comfortable debt (A), and big price swings.
Insiders were net sellers (-$992K, 90 days to Oct 22, 2026), selling is often routine.
Investment-grade balance sheet. A rule of thumb on leverage, not a credit rating.
Large price swings, high volatility. Worst drawdown -92% · now 17% below its 52-week high.
Where this answer is blind. Altman sits structurally low for utilities and pipelines; Beneish runs high for fast growers, since sales growth alone lifts it; banks and REITs are excluded.
Can MAX take a bad year?
MediaAlpha, Inc. carries $153M of net debt at 1.79× EBITDA: a load its earnings can carry.
Net debt · as at Q2 2026 · under two and a half years of EBITDA, comfortable
- Net debt / EBITDA
- 1.79×
Net debt / EBITDA · 4.50× a year ago · the load is coming down
- Interest cover
- 7.94×
Interest cover · operating profit covers the interest bill several times over
- Annualised volatility
- 59%
Annualised volatility · S&P 500 16% · about 4 times the market's own swing
Details›
- Total debtQ2 2026
- $177M
- Cash and short-term investments
- $24M
- Net debt
- $153M
- EBITDA, trailing twelve months
- $86M
- Operating profit, trailing twelve months
- $84M
- Debt / equity
- 6.22×
- Total debt / EBITDA
- 2.07×
- Annualised volatilitytwo years of daily moves
- 59%
- Worst drawdown on file
- −92%
- Below its 52-week high
- 17%
Balance sheet from SEC filings; drawdown and volatility from end-of-day closes; Altman Z from the filed statements.
The balance sheet
What it owes against what it owns, and how close that comes to trouble.
How far can it fall?
How much the price moves, how deep and how long its falls have run, and what each unit of risk has paid.
Internet Content & Information
Ranks #13 of 30 by RyuScore