HOGHarley-Davidson, Inc.
Price
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HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. HDMC conducts business on a global basis, with sales in the United States (U.S.), Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. Dealers generally stock and sell Harley-Davidson motorcycles, parts and accessories, apparel, and licensed products and service motorcycles.
In the company’s own words · 10-K filed Feb 26, 2026 · SEC EDGAR
Charts
As reported to the SEC, without any scoring.
Business segments
Jun 2026 · $1.10BThe company’s own SEC segment disclosure.
- Motorcycles$848.1M77%
- Parts Accessories$176.9M16%
- Apparel$56.1M5.1%
- Other$16.9M1.5%
- Licensing$6.3M0.6%
Harley-Davidson, Inc. (HOG) reported revenue of $1.08B in Q3 2026 (quarter ended Sep 30, 2026), down 19% from the same quarter a year earlier. That came with a gross margin of 35% and net income of $43M (3.9% of revenue). For the full year FY2025, revenue was $4.47B (−14% year on year) and net income $339M. Its largest product in Q2 2026 (quarter ended Jun 30, 2026) was Motorcycles at $848M, 77% of the disclosed total, well ahead of Parts Accessories at 16%. The next results filing is expected around Feb 9, 2027, the same week as a year ago.
What the company said
The company's own words from its current reports to the SEC, newest first
- Oct 29, 2026Director Appointments On October 28, 2026, the Board of Directors (the "Board") of the Company increased the size of the Board from eight to ten directors and elected Anthony D. Fassino and Bryan E. Slone to fill the vacancies created by such increase, effective immediately.Earnings release · Form 8-K
- Jul 23, 2026Harley-Davidson Delivers Second Quarter Financial Results and Raises Full -Year Guidance.Regulation FD disclosure · press release
- Jul 23, 2026Harley-Davidson Delivers Second Quarter Financial Results and Raises Full -Year Guidance.Earnings release · press release
Quoted from SEC EDGAR filings. A current report is filed within four business days of the event it describes.
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