Price
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Smart Score
Below averageHDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. HDMC conducts business on a global basis, with sales in the United States (U.S.), Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. Dealers generally stock and sell Harley-Davidson motorcycles, parts and accessories, apparel, and licensed products and service motorcycles.
In the company’s own words · 10-K filed Feb 26, 2026 · SEC EDGAR
Business segments
Jun 2026 · $1.10BThe company’s own SEC segment disclosure.
- Motorcycles$848.1M77%
- Parts Accessories$176.9M16%
- Apparel$56.1M5%
- Product And Service Other$16.9M2%
- Licensing$6.3M1%
Harley-Davidson, Inc. (HOG) reported revenue of $1.17B in Q1 2026 (quarter ended Mar 31, 2026), down 12% from the same quarter a year earlier. That came with a gross margin of 32% and net income of $25M (2.1% of revenue). For the full year FY2025, revenue was $4.47B (−14% year on year) and net income $339M. Its largest product in Jun 2026 was Motorcycles at $848M, 77% of the disclosed total, well ahead of Parts Accessories at 16%.
Raw charts
11 series · TTMAs reported to the SEC, without any scoring.