HOGHarley-Davidson, Inc.
$32.67+26% 1Y
$32.67
$17.0652 weeks$34.58
The business
How HOG's business earns
Harley-Davidson, Inc. earns −5.4% on the capital it employs against an estimated 9.0% cost of capital.
−5.4%
Return on invested capital · cost of capital 9.0% · 14 points below the estimated cost of capital
- Operating margin
- −5.6%
Operating margin · Recreational Vehicles median 1.8% · 12 months to Sep 30, 2026
- Share count, year on year
- −12%
Share count, year on year · fewer shares than a year ago
- Gross margin
- 32%
Gross margin
Operating margin by fiscal year
| Year | Operating margin |
|---|---|
| FY2020 | 0.24% |
| FY2021 | 15% |
| FY2022 | 16% |
| FY2023 | 13% |
| FY2024 | 8.0% |
| FY2025 | 8.6% |
Details›
- Gross margin12 months to Sep 30, 2026
- 32%
- Operating margin12 months to Sep 30, 2026
- −5.6%
- Net margin12 months to Sep 30, 2026
- −3.3%
- Free cash flow margin
- 7.8%
- Revenue, trailing twelve months
- $3.98B
- Free cash flow, trailing twelve months
- $312M
- Net income, trailing twelve months
- −$132M
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- −5.4%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion is operating cash flow over operating profit after tax.
Recreational Vehicles
The closest names by size in the same industry