HOGHarley-Davidson, Inc.
The financials
Harley-Davidson, Inc. by the numbers
Harley-Davidson, Inc. (HOG) reported revenue of $1.08B in Q3 2026 (quarter ended Sep 30, 2026), down 19% from the same quarter a year earlier. That came with a gross margin of 35% and net income of $43M (3.9% of revenue). For the full year FY2025, revenue was $4.47B (−14% year on year) and net income $339M. Its largest product in Q2 2026 (quarter ended Jun 30, 2026) was Motorcycles at $848M, 77% of the disclosed total, well ahead of Parts Accessories at 16%. The next results filing is expected around Feb 9, 2027, the same week as a year ago.
| Income statement | Q3 2026 | Q3 2025 | Change |
|---|---|---|---|
| Revenue | $1.08B | $1.34B | −19% |
| Gross profit | $381M | $542M | −30% |
| Operating income | $37M | $475M | −92% |
| Net income | $43M | $377M | −89% |
| Diluted EPS | $0.40 | $3.10 | −87% |
| Product | Revenue | Share |
|---|---|---|
| Motorcycles | $848M | 77% |
| Parts Accessories | $177M | 16% |
| Apparel | $56M | 5.1% |
| Other | $17M | 1.5% |
| Licensing | $6.3M | 0.6% |
Over its last three fiscal years Harley-Davidson, Inc. booked income tax of 20.3% of its pretax profit, close to the 21.3% median for US companies in our tax study.
Business segments
Revenue split by product segment, from SEC XBRL filings.
- Motorcycles$848.1M$848.1Mvs last quarter +1.4%vs a year ago +9.0%+1.4%+9.0%
- Parts Accessories$176.9M$176.9Mvs last quarter +24%vs a year ago -5.3%+24%-5.3%
- Apparel$56.1M$56.1Mvs last quarter -2.2%vs a year ago +1.5%-2.2%+1.5%
- Other$16.9M$16.9Mvs last quarter +25%vs a year ago -3.6%+25%-3.6%
- Licensing$6.3M$6.3Mvs last quarter +4.1%vs a year ago +6.0%+4.1%+6.0%
Recreational Vehicles
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