Is the price fair?
What HOG's price assumes
Harley-Davidson, Inc. trades at 13.9× earnings against 20.7× for the median Consumer Cyclical name, cheaper than its own group.
13.9
Trailing P/E · Consumer Cyclical median 20.7 · cheaper than the typical name in its group
- Price / sales
- 0.51
Price / sales · as of 2026-Q1
- Free cash flow yield
- 1.6%
Free cash flow yield · Consumer Cyclical median 5.7%
- Growth the price implies
- +21%
Growth the price implies · The price pays for +21% free cash flow growth a year for a decade; the business has delivered −47% a year over the last three.
Details›
- Price / book2026-Q1
- 0.73
- EV / EBIT2026-Q1
- 8.21
- EV / sales2026-Q1
- 0.48
- Consumer Cyclical median P/E257 names
- 20.7
- Free cash flow, trailing twelve months
- $44M
- Market capitalisation
- $2.68B
- 3-year revenue growth
- −11%
- 3-year free cash flow growth
- −47%
| Method | Per share |
|---|---|
| Its own P/E history, lower quartile | $15.27 |
| Its own P/E history, median | $18.75 |
| Its own P/E history, upper quartile | $23.95 |
| 52-week range | $17.06 – $30.05 |
| Today | $27.18 |
Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.