HOGHarley-Davidson, Inc.

$32.67+26% 1Y

Valuation

What HOG's price assumes

Today's price implies −2.9% free cash flow growth a year; over the last three years Harley-Davidson, Inc. delivered −13%.

0.83

Price / sales · no P/E: the last twelve months did not end in a profit

Free cash flow yield
9.4%

Free cash flow yield · Recreational Vehicles median 7.4%

Growth the price implies
−2.9%

Growth the price implies · The price pays for −2.9% free cash flow growth a year for a decade; the business has delivered −13% a year over the last three.

Price / book
1.09

Price / book · today's price, trailing year to Sep 30, 2026

Details›
Price / booktoday's price, trailing year to Sep 30, 2026
1.09
EV / EBIToperating margin −5.6%: the multiple describes the denominator
not meaningful
EV / salestoday's price, trailing year to Sep 30, 2026
0.89
Free cash flow, trailing twelve months
$312M
Market capitalisation101.0 million shares, counted Oct 30, 2026
$3.30B
3-year revenue growth
−12%
3-year free cash flow growth
−13%

Multiples from SEC filings and end-of-day closes; implied growth from a reverse discounted cash flow. Group medians across the names Ryufin tracks.